Business, the arts & charity are the driving forces behind all of Renee’s endeavors, as she continuously explores new ways to create the best experiences on the planet.
During her undergraduate studies, she was a DJ at WRSU 88.7FM, interned at MTV News & KWOD 106.5FM, and wrote music reviews for The Daily Targum. Her Master’s dissertation examined the effectiveness of using emotive music within cause-related news stories to increase audience retention and their willingness to donate/volunteer to a particular cause.
Renee has a unique work background which couples marketing and Design Thinking, in order to help clients reach their audiences in the most authentic way possible. She thrived within digital for over a decade in both the US and the UK. Renee worked music festivals across the country to drive footfall traffic to art activations via digital and onsite drove user generated content back online. She trained in human-centered design with the LUMA Institute and has a facilitation certification from MIT in Design Thinking.
Renee also volunteers with the BecomingX Foundation, an organization that aims to help people explore their untapped potential within. She helps manage their scholarship program which funds budding entrepreneurs and artists from underserved communities around the world.
Renee’s educational, professional and personal work has allowed her to lay the foundation necessary to create bold and dynamic experiences through Made of Lionesses® .
Creative Campaign, Brand/Corporate Partnership
Business Planning/Visioning, Marketing & PR