I didn’t grow up in a household filled with music, no boxes of vinyls or record player. My parents listened to talk radio on this tiny alarm clock, compete with tin foil and a metal clothes hanger on the antenna for better reception. So when my sister took me to see my first concert, Rahzel and Ben Harper at the Electric Factory in Philly for my 16th birthday, I utterly fell in love with live music. It offered me a form of therapy I’d never experienced before. The melodies melted my stress away and lifted my spirits in the connectedness. In that moment I made a promise to surround myself with song there forward.
During my undergraduate studies, I was a DJ at WRSU 88.7FM, interned at MTV News & KWOD 106.5FM, and wrote music reviews for The Daily Targum. For my master’s dissertation, I examined the effectiveness of using emotive music within cause-related news stories to increase audience retention and their willingness to donate/volunteer to a particular cause.
In my professional career, I had the pleasure of working music festivals across the country to drive engagement with branded experiential art activations. This is where the idea of Made of Lionesses started to take shape. I thought about the different ways I could honor the relationship between bands and their fans. I pondered how to bring to life the chemistry between the performers and the audience. I wondered how I could capitalize on the magnetism that draws the two together for charitable purposes.
This opened a beautiful world where I now use my educational and business backgrounds to support and work with artists of all kinds - from musicians, to illustrators/graphic designers, writers, film makers/editors and beyond. Whether it’s building a better VIP experience at a show or consulting on how to market the launch of a new novel, I’m not only fulfilling the pledge I made to myself all them years ago, I’m expanding on it too.
Tory Hanna, Musician
Michael DiBiasio-Ornelas, Author & Filmmaker
Billy Keane, Singer / Songwriter